Managing Director, Advantage Partners Lawyers
LL.B (Hons) LL.M (Corp & Comm)
Founding and Managing Director of Advantage Partners Lawyers, Simone brings a background of extensive experience as a corporate and commercial lawyer having worked in private legal practice, universities and in-house positions at Australian and international companies.
Working with businesses to assist in general commercial and corporate matters, Simone has a particular focus on franchising, licensing, trademarks, intellectual property, sponsorship, competition terms and permits, business acquisition and legal management.
Simone has advised private individuals, council, public and private companies throughout Australia and overseas.
Simone has also acted for established national and international franchisors’ and been involved in the design and establishment of various franchise systems within Australia, as well as assisting groups to move into various international markets and/or acquire other Australian and/or international franchise brands.
Within the franchise community, clients have included franchisor groups such as Minor DKL Group (The Coffee Club, Ribs & Rumps, First Avenue, Groove Train, Coffee Hit, Veneziano), Bartercard, Coffee News, BCT, National Tiles and Begin Bright to name a few, as well as existing and potential franchisees for various brands within the retail food, personal services and/or business services sectors, including amongst others AutoOne, Poolwerx, Jetts, F45 Fitness, Jims Pest Control, SBA Small Business Accounting, Donut King, Toscani’s, Brumby’s, Gloria Jeans, Nando’s, Subways, Baskin Robins and Zarraffas.
Simone has previously managed and operated the legal departments for national and international franchise networks, including Minor DKL Group, where for 7 years she was their Corporate Counsel, and now they continue as a client.
Simone has given presentations on various legal, franchising and business topics attended by legal, government, business and/or public groups. Simone has been invited to speak on business radio programs and formally lectured within Australia and internationally. Simone has also been appointed as a judge for various Franchise Council of Australia National awards.
Since 2007 Simone has continually been re-elected to the Franchise Council of Australia’s (“FCA”) Qld Chapter Committee and the Chair of their Legal sub-committee. In 2013 Simone was elected the Vice President of the FCA Qld Chapter Committee. Simone also is an appointed committee member to the Queensland Law Society’s specialist Franchising Committee, and has previously been appointed onto the Queensland Law Society’s Not for Profit committee.
Simone further brings to her role her current and past experiences as Director and/or Shareholder of various other commercial and not for profit businesses.
Simone can be directly contacted on:
M: 0406 992 365