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Trade Marks: Distinct vs Descriptive –The Expensive Lesson For Getting It Wrong
In the dynamic world of branding and intellectual property, securing the right trademark is paramount for businesses seeking to distinguish themselves in the marketplace. However, navigating the fine line between distinctiveness and descriptiveness can be a daunting challenge, and getting it wrong can prove to be a costly mistake.
Your Name & Logo are high-value assets, but are they actually protected?
You may be in for a nasty surprise!
Given one of the essential assets of many businesses, even more, so those in the franchising or licensing industry, is their business’s trade name and logo/s, it cannot be underestimated how important it is to ensure the relevant name/s and logo/s have been sufficiently legally protected
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IS YOUR BUSINESS PROTECTED?
The essential legal documents that every business needs.