In the dynamic world of branding and intellectual property, securing the right trademark is paramount for businesses seeking to distinguish themselves in the marketplace. However, navigating the fine line between distinctiveness and descriptiveness can be a daunting challenge, and getting it wrong can prove to be a costly mistake.

The upcoming Barbie movie has created a frenzy of excitement, captivating audiences of all ages and demographics. The marketing efforts surrounding the film have been exceptional, resulting in numerous collaborations between Barbie and Australian brands. From luxury candles to clothing lines and even roller skates, these collaborations exemplify the power of successful partnerships. In this article, we will explore the significance of well-crafted sponsorship arrangements in Barbie collaborations, highlighting the benefits they offer while providing a few valuable tips for creating fruitful partnerships whether your goal is to work with Barbie or not.

Trademark protection is vital for preserving a brand's distinctiveness and preventing generic use/generalisation. Recent USA legal disputes, such as the ongoing Taco Bell and Taco John's case, serve as a good reminder for businesses to regularly review and reassess how they use and protect their trademarks.

You may be in for a nasty surprise!

Given one of the essential assets of many businesses, even more, so those in the franchising or licensing industry, is their business’s trade name and logo/s, it cannot be underestimated how important it is to ensure the relevant name/s and logo/s have been sufficiently legally protected